31.1.07

Who says socks don't matter?

It made it to the BBC news. Paul Wolfowitz, President of the World Bank, was found with holes in his socks during an official visit to a mosque in Turkey.
So next time someone tells you "socks don't matter", think again - you never know when or where you may have to remove your shoes!

23.1.07

Sneaker freak out...


Following on from the K-Swiss story, here are some people who are really into trainers. You have got to look at Sneaker Freaker and marvel at the ingenuity. Anyone who remembers the 80's and the importance of lacing your trainers will appreciate this.
Amazing!

Nautical but nice...

Facing another grey day in London let's think about Spring. Went to a great party to launch K-Swiss new Zedler 'nautical' range of sneakers with watertight seams and non-slip soles (K-Swiss sponsored the America's Cup '95 so they know a bit about all things nautical). Available in shop near you from February.
If you want complete the sailing vibe go for socks in royal blue, navy or red. Pair them with these Burlington argyle socks or Pantherella stripes for Spring, coming soon.
Nautical's all the rage for 2007!

30.12.06

NEIL & MICHAEL.........web boys extraordinaire


FOUNDERS BABY-ELEPHANT.CO.UK, LONDON
"I didn't realise that socks could make you feel sexy"
BABY-ELEPHANT STYLE
Neil (left) blames me for encouraging an expensive sock habit he never had before. Michael, on the other hand, needs no help in the dapper dressing department. By his own admission he dresses like his dad. Despite their disparate dress codes they've worked together for 8 years building their design business with clients ranging from Calvin Klein to sox-populi.com and like all good web designers they're based in Hoxton and sport the casual 'we don't really try but everything's coordinated' look.
Neil is particularly proud of his Converse sneakers (picked up in Shanghai) that are the perfect colour to go with denim (catch the laces!) paired with Pantherella houndstooth black & white socks for a great contrast. Michael's blue & red Pringle socks pick up all the colours in his check trousers, shirt and sweater. Country brogues & argyle. Excellent!
DREAM SOCKS
Good quality socks in merino wool or cotton that don't make your feet sweat, especially with trainers. Socks that cause a stir when you cross your legs and flash a bit of colour. Love it!

29.12.06

Speaking of ARGYLE


STYLE TIP
Did you know that Burlington socks only have their brass stamp on one sock? Wear it on the left foot to show. These Burlington socks are worn to pick up the colours in the check trousers. Burlington socks for girls are great with lace-up shoes to give that 'boyish' look in style this winter. It doesn't matter whether you're a girl or boy, there's nothing worse than a nicely coordinated outfit with dodgy socks that show when you sit down (especially so when you're wearing shorter length trousers).

11.12.06

CHECK please


Once again, my camera shy friend is wearing great socks (he must plan his outfit around his socks when he's meeting me). This time a giant houndstooth check from Pantherella with his black leather Converse high-tops. It worked well as the socks were the most vibrant part of his outfit with the rest quite plain: jeans, turtleneck and a traditional Swedish wool jacket in an olivey grey. Clearly wearing a bright sock with a dark shoe can be a good look. We were on a British Rail train; you can spot the telltale upholstery pattern on the chair!

CHUNKY socks


STYLE TIP
That photo of Georgia reminded me that you don't have to wear knee-high or over-the-knee socks pulled up tight. You can bag them down for a more casual look and especially if the socks are chunky, it can sometimes be more flattering on the leg as it makes the rest of your leg looks slimmer in comparison (just remember how everyone was wearing those Ugg boots!). If socks & shoes are in the same colour you'll definitely get the visual effect of a soft boot.
Chunky socks can be a nice contrast if you're wearing a flowy smock dress. Sort of bohemian meets milkmaid. These shoes are from London designers The Jacksons, socks from Jonathan Aston worn over black leggings and just shows you can pair things in an unexpected way.